RESIS will integrate a range of tactics to add discernible value to your development, drive targeted, qualified prospects to your sales or leasing office, and expedite the successful completion of your sales or leasing program.

Whether you need pre-development consulting or research, a team to handle the sales of your new condominiums or the leasing of your new apartments, assistance driving qualified traffic to your existing sales or leasing office, or you need a re-positioning strategy for your distressed real estate development, RESIS offers a range of high-level marketing and sales consulting services and the best talent in the industry for your residential development.

Market Research

RESIS produces a variety of macro- and micro-market reports.  In Boston, our yearly and quarterly comprehensive Downtown Boston Condominium Reports and Downtown Boston Rental Reports provide an overall picture of the residential real estate market. In addition, we can perform market feasibility studies for proposed developments in any location that will profile competitive buildings, unit types and styles that perform well, and amenities that are most used and/or under-used in comparable residential buildings. Click here for a list of available market reports.

Pre-Development Planning

We use our extensive database filled with market analyses of floorplans, finishes, and unit and building specifications to help you determine the market success of your proposed development. We also add value to the design and quality of your end product by advising you on optimal unit programming, schematic design to determine the locations of unit types within the building, and market expectations for floor plan features and unit specifications.

Exclusive Marketing and Onsite Sales or Onsite Leasing

From designing a marketing strategy, media plan, and brand message, to executing a short- or long-term marketing and sales/leasing operation, and staffing your onsite sales office with a trained, superior sales/leasing team, we have the resources to make your residential development a success. We work with each client’s specific project needs to maximize the resources of a project and to reach an expedient and profitable conclusion to the sales/leasing and marketing program. We provide comprehensive, property-specific solutions throughout planning, construction, marketing, and sales/leasing for a range of development types, including: large mixed-use developments (i.e. condo-hotel or residential/retail urban village products), small conversions, high-end luxury condominiums or apartments, emerging market or first-time buyer residences, vacation and second-home communities, and anything in between. We employ proprietary and resourced integration systems to manage the sales process from first point of contact, through appointments and follow-up strategies, to signing of Purchase and Sale Agreements, and closing.

Strategies for Re-Positioning or Distressed Properties

RESIS identifies factors behind underperforming, stagnant, or stalled sales or leasing programs. Whether your new development is simply having trouble jump-starting a positive sales or leasing record, or whether a bulk sale auction is your next course of action, we can support your marketing endeavors to minimize your losses and negative public response. We can devise a re-positioning and re-launching campaign before, during, and after your workout campaign to ensure the successful resumption of sales/leasing at an absorption and price level exceeding market comparables.

Strategic Consultant

RESIS provides marketing and research consulting services whether or not we represent a development as the exclusive sales agent. We offer a wide range of services that can be integrated at a variety of points in the development life cycle, and because our services are customized to each client according to the development’s needs and budget, we can be engaged as strategic consultants at any point in the development and marketing process.

Marketing Strategy Support

RESIS creates marketing strategies and offers comprehensive marketing support services to existing sales and leasing teams and programs. Your sales or leasing team can concentrate on converting prospects while we drive qualified traffic to your development. Our targeted media plans incorporate online media as well as standard print and event advertising to attract qualified prospects. RESIS employs the latest client relationship management and technological resources for “hyper-targeting” prospects and driving better quality prospects for higher conversion rates.

Private Client Services

RESIS offers development clients exposure through vast national and international brokerage networks via the use of strategic MLS –IDX open-sourced listings.  In addition, our Boston-based team of elite real estate agents is educated on each of our onsite sales, leasing, and marketing projects so they can assist us in generating interest throughout the general brokerage community and to their own clients. They specialize in various niche markets in and around the Boston real estate market and are recognized by their clients and their peers for superior knowledge, service, and experience.